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THE LSI ADVANTAGE The LSI Advantage means that you will be participating in an ever-expanding national advertising partnership that has proven to be far more effective than in-house advertising alone. The immediate benefit is that the staff of The LSI Group (Logistic Services, Inc.), will be an external program working in conjunction with your internal advertising efforts. But how do you place a measurable value on the investment you will make in Partnering with LSI? Take a look at the Features and Benefits partnering means to your organization:
Lead Generation We focus on generating pre-qualified Sales Leads for you, our member, by conducting an ongoing telemarketing effort from a database comprised of more than 20,000 companies located throughout the US and Canada. LSI Marketing Representatives continuously contact thousands of companies on your behalf. And when those companies need logistic services they know they can rely on a pre-qualified LSI Member.
LSI Member e-Directory We now publish and distribute our Annual Member e-Directory on CD-Rom to meet the demands of the new business community and in keeping with the latest technology. And to insure accurate distribution of our directories, each and every company on our Master Mailing List is contacted to insure that those who make the decision regarding public warehousing are the people who receive the LSI Member e-Directory.
Industry Advertising This year, as we have for the past 30 years, LSI has advertised our members on the coveted back cover of The American Public Warehouse Register. This industry publication leader is delivered to more than 30,000 logistic professionals throughout the United States and Canada. In addition to The American Public Warehouse Register, in 2002 we began advertising in Leonard's Guide and will continue to utilize this well respected logistics directory.
E-mail Advertising The future of direct advertising and service solicitations Our Marketing Representatives actively solicit e-mail addresses from all the companies in our expanding database to allow periodic contact via e-mail. This multilevel contact approach will improve name recognition and lead generation for each of our Members.
Internet LSI was one of the first warehousing and distribution Sales & Advertising Associations to host a Web Page. Our website, (your company profile!!) is accessed 10,000 times per month, (based on the most recent three month period).
Monthly Lead Activity Report LSI publishes a Monthly Lead Activity e-Report, which details all sales activity for the month. This report provides you with the company name, contact person, and details of their logistic needs. In addition to delineating contact and company information, our Monthly Lead Activity Report is an invaluable source of prospects for your internal database and as an addition to your future advertising and sales efforts.
Name Recognition LSI is the oldest 3rd party logistics advertising and sales group in the United States and since 1922 LSI has been recognized as an industry leader. For more than 80 years, membership in LSI gives you national and international recognition as a quality provider of 3rd party logistic services.
Participation Costs Compared with the costs of a part time telemarketer, membership in LSI is a cost efficient means of increasing your revenue, expanding your marketing and advertising efforts and limiting your unit costs. You don't have to pay for Holidays, Vacations, Sick Leave, Worker's Comp, Liability Insurance, no annual raise and no lost production due to employee turnover. All the benefits of a full time telemarker at a fraction of the cost! |